The Agentic Future of Hotel Distribution
Artificial intelligence is transforming the booking funnel and how major OTAs capture new travelers.
In this new scenario, hotel bookings are made agentically, through an AI Agent, where search is done through conversations, allowing users to search, compare, book, and hyper-personalize their experience in one place.
Artificial intelligence isn’t just another technological innovation: it’s a new way of searching and booking trips.
This shift impacts hotels' distribution strategy, changing the way bookings are made, from multiple Google tabs to a single, conversational AI interface.
Author's summary: AI transforms hotel distribution.