Nine's Sales Boss Matt James on Consolidation Talks
Nine's chief sales officer Matt James has confirmed ongoing talks with traditional rivals Network 10 and Seven West Media to consolidate resources.
James noted that global streamers and tech platforms pose a serious threat to Nine and its rivals, making consolidation more urgent.
The industry is at a massive inflection point. I know this has been going on even long before my time around the need for consolidation within the marketplace.
- Consolidation talks have been ongoing for years but are now getting serious.
- The business case for consolidating inventory and trading processes is strong.
Author's summary: Nine explores consolidation with rivals amid threats from global streamers.
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