Positivity on the Rise in Entertainment
Despite cynicism and negativity dominating news cycles, the entertainment industry is experiencing a surge in positive content.
“[Positivity] is clearly an important need, given the power of advertising to shape hearts and minds in America and the amount of negativity that Americans are seeing on their social media and news feeds,”
said Dave Morgan, president and CEO of marketing company Simulmedia, noting an increase in positive ads. Uplifting content is also gaining popularity on TV through networks like Great American Family and UPtv.
UPtv is hosting its second annual UPlift Someone Day to promote positivity. Author's summary: Positivity rises in entertainment industry.
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