Why Local Relevance Matters for L'Oréal's India Growth Strategy
L'Oréal Professionnel India is redefining its approach to operating in a local market as a global brand.
According to Mathilde Barthelemy-Vigier, General Manager,
L'Oréal's global guidelines are not restrictions but a framework for local innovation.
The company focuses on ensuring local relevance, rather than rolling out every global launch in India. This involves local testing, data-driven decisions, and education-led growth for salon professionals.
The brand's approach in India is centered around balancing global guidelines with local consumer insights to make marketing and product choices that resonate with the local market.
Author's summary: L'Oréal prioritizes local relevance in India growth strategy.
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