Decoding Champagne's Future Fortunes
Champagne's premium status has been tested over the past 15 years.
In key global markets, including the UK, retail and on-trade sparkling wine lists have diversified, and consumers are increasingly price-sensitive amid the cost-of-living crisis.
The result is a complex market evolution for Champagne, mixing pain with opportunity.
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Author's summary: Champagne's future is uncertain.
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