Sam Fender's Mercury Award Win
Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album People Watching.
Fender wore a Picante T-shirt, co-designed by a northerner from Manchester, to the event, showcasing his northern pride.
- He chose the 'Vintage Porter' T-shirt, featuring the Picante logo, over a traditional suit or flashy fashion item.
- The T-shirt is one of the brand's most popular designs, priced at £80.
Being northern is something of a point of pride.
Fender's outfit choice reflected his long-time fandom for the Picante brand.
Author's summary: Sam Fender wins Mercury Award wearing Picante T-shirt.
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