Global Smartphone Market Sees Year-Over-Year Growth
According to Q3 2025 data from Omdia's latest research, the global smartphone market has grown year over year, fueled by strong replacement demand and major product launches.
- Samsung maintained a 19% market share, supported by its Galaxy A series and upgraded 7th generation foldable portfolio.
- Apple grew iPhone shipments by 4%, achieving its strongest Q3 performance ever, with an 18% market share.
- Xiaomi delivered a steady quarter with 14% market share.
- TRANSSION and vivo each captured 9% share, rounding out the top five vendors.
Author's summary: Global smartphone market grows year-over-year.
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