Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
According to Antenna, Disney+'s churn for the month increased from 4% to 8%, while Hulu climbed from 5% to 10%.
Disney+ and Hulu’s monthly churn rates doubled in September as consumers threatened to boycott the streaming services following the temporary suspension of “Jimmy Kimmel Live!” over comments the late night host made about Charlie Kirk’s alleged assassin.
- Disney+ had around 2.18 million sign-ups during the month.
- Hulu had just over 2.1 million sign-ups.
An Antenna spokesperson told TheWrap that the estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively, compared to the averages of 1.2 million and 1.9 million, respectively, in the last three months.
No direct quotes available in the text.
Author's summary: Disney+ and Hulu cancellation rates doubled in September.
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