VML wins Pizza Hut – a big deal for WPP as big clients consolidate - More About Advertising

VML Wins Pizza Hut, a Significant Deal for WPP

Despite facing challenges, WPP's agencies continue to operate as usual. The company's media division and creative agencies, including VML and Ogilvy, play crucial roles in driving profits.

VML has secured a major client, Pizza Hut, which is a significant win for WPP. This comes at a time when the company is navigating changes, including the elevation of Cindy Rose to WPP CEO.

Key to this are obviously WPP Media - in good times its biggest profit driver - and its two big creative agencies VML and Ogilvy.

The outcome of these changes on WPP Media remains to be seen. Author's summary: WPP's VML wins Pizza Hut deal.

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More About Advertising More About Advertising — 2025-10-21

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