Coca-Cola Adapts to Shifting Beverage Habits
Coca-Cola executives remain unfazed by the decline in full-sugar soft drink consumption due to the growing number of consumers using appetite-suppressing GLP-1 drugs.
Instead, the company is focusing on boosting sales of low- and no-calorie options and high-protein beverages through increased marketing and production.
- Low- and no-calorie options are experiencing accelerated sales.
- High-protein beverages are also gaining traction.
Coca-Cola Co. executives are choosing to accelerate sales of low- and no-calorie options and high-protein beverages.
Despite a challenging economic environment, where lower-income groups are reducing spending and health-conscious consumers are avoiding sugar-sweetened beverages, Coca-Cola is adapting to these changes.
Author's summary: Coca-Cola shifts focus to low-calorie and protein drinks.