Southeastern Grocers to Rebrand as The Winn-Dixie Company
The company will change its name early next year, focusing on Florida and divesting over two dozen stores outside the state.
At a time of numerous divestiture and acquisition deals, including with Aldi, Food City, and Brookshire Grocery, the company aims to consolidate operations under the Winn-Dixie name.
- Acquisitions will drive growth, with the company finalizing a deal to acquire Hitchcock's Markets' three stores in Florida.
- These stores will be converted to the Winn-Dixie format, with one reopening in December and the others by summer 2026.
The company is looking to consolidate its operations under the famous Florida grocer's name.
Author's summary: Southeastern Grocers is rebranding as The Winn-Dixie Company.