Netflix Experiments with Vertical Video
Netflix CTO Elizabeth Stone announced that the company is experimenting with vertical video to explore new content types.
Netflix needs to be able to offer "a broader variety of content"
Stone emphasized that Netflix is not competing with TikTok, but rather seeks to utilize the mobile platform in various ways.
- Experimenting with vertical video for new content types
- Not competing directly with apps like TikTok
- Aiming to offer a broader variety of content on mobile
Author's summary: Netflix experiments with vertical video for new content.
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