Dentsu has released its 2026 Media Trends report, "Human Truths in the Algorithmic Era", highlighting three key human behaviors that will shape brand growth in an algorithm-driven world: simplicity, sociability, and attention.
The report, now in its 16th edition, analyzes global marketing and media investment shifts. As AI, automation, and cultural convergence redefine human behavior, dentsu identifies universal human truths and how brands can leverage them for growth.
"In an age where every click and scroll is influenced by algorithms, the most powerful insights remain human,"
said Will Swayne, Global Practice President, Media and Integrated Solutions, dentsu. Brands must focus on stable human behaviors to inform strategic thinking and investment decisions in the Algorithmic Era.
Author's summary: Dentsu's 2026 Media Trends report reveals key human behaviors driving brand growth.