Africa’s Human Truths in the Algorithmic Era: Dentsu reveals 2026 Media Trends
Dentsu has released its 16th annual Media Trends report, Human Truths in the Algorithmic Era, offering a global outlook on how brands can grow in an increasingly automated, AI-driven media environment.
For Africa, the report’s findings highlight the continent’s dynamic digital growth, young population, and entrepreneurial creativity, positioning it at the forefront of this transformation.
Across Africa, we’re seeing technology and human ingenuity converge in inspiring ways from AI-powered entrepreneurship to new forms of social commerce and storytelling
says Lerina Bierman, group managing director, dentsu Media Brands. Dentsu identifies three enduring human truths that remain central to brand growth in 2026.
Author's summary: Dentsu's report highlights Africa's growth in the algorithmic era.
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