MSNBC Begins 'MS NOW' Rebrand, Breaks New Spots

MSNBC Rebrands as MS NOW

MSNBC has begun its rebranding as MS NOW, launching a new ad campaign called "We The People" to coincide with higher election day viewership.

The campaign features two promotional spots, one of which is a 60-second ad called "Human Family" where Rachel Maddow reads the preamble to the U.S. Constitution.

The campaign also includes a spot featuring the late Maya Angelou.

Rachel Maddow reads the preamble to the U.S. Constitution in one of the spots.

Author's summary: MSNBC is rebranding as MS NOW with a new ad campaign.

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MediaPost MediaPost — 2025-11-05