Heba Ismail on Coming Into Her Own Movement 'Hebaism'

Heba Ismail and the Emergence of Hebaism

Heba Ismail, born and raised in Jeddah, grew up surrounded by art and history, which significantly influenced her unique style, known as Hebaism.

Hebaism is a distinct language that combines elements of Cubism, Fauvism, and Saudi heritage, creating a style that is entirely her own. Ismail started painting in childhood, and it has remained a central part of her life.

“It’s how I would describe my distinctive art style and brand,”

Ismail says, adding that Hebaism is a term she coined to describe her art and the feelings it evokes in others. Her work primarily consists of thick-lined, angular portraits in oil or acrylic, blending various periods that have influenced her since childhood, including Cubism, Fauvism, and Surrealism.

Author's summary: Heba Ismail creates unique art style.

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CairoScene CairoScene — 2025-10-30

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