Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The sports giant, known for its "Just Do It" mantra, is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's design chief, Phil McCartney, calls this reinvention "epic", focusing on breakthrough performance tech rather than retro releases.
- Motorised shoes could change how we walk, run and think about athletes' gear.
- Nike is shifting its focus from lifestyle retro releases to cutting-edge sports technology.
Author's summary: Nike innovates with motorised sneakers.
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