Creators Are Ditching Google For Substack – Here’s Why
Writers, journalists, and thought leaders are ditching Google for Substack. Google's 2023 Helpful Content Update and subsequent AI Overviews rollout have driven creators away.
Google's updates have been met with criticism, particularly the AI Overviews feature, which has been described as the "single biggest exercise in plagiarism ever conceived".
It's turned its back on its founding principle: don't be evil, and is now all-in on whatever's going to make it the most money.
The search results have become cluttered with AI-generated content and ads, including a prominent AI Overviews carousel and sponsored content.
Authors summary: Creators ditch Google for Substack due to updates.
- Google's Helpful Content Update in 2023
- AI Overviews rollout
- Increased ads in search results
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