Heather Hopkins: AI isn't decimating advice roles - it's reinventing them

AI's Impact on Advice Roles

According to Heather Hopkins, AI is not replacing advice roles, but rather reinventing them.

Despite external factors and the rise of AI, adviser confidence remains strong in 2025, as revealed in the annual deep dive into the driving forces shaping the advice profession.

Firms are not replacing people with AI, but instead re-evaluating backfills when someone leaves, indicating a shift in how they approach staffing.

AI isn't decimating advice roles - it's reinventing them

Author summary: AI reinvents advice roles in 2025.

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Money Marketing Money Marketing — 2025-11-04

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